MSc Strategic Marketing Management
Course Overview
Delivered by the triple-accredited Aston Business School , our MSc Strategic Marketing Management programme equips you with the tools and knowledge needed to thrive in today's dynamic business environment. This dedication is reflected in our rankings; MSc Strategic Marketing Management is ranked 45th in the world (QS Masters World Rankings, 2025), reflecting our commitment to excellence in education. It is a CIM (Chartered Institute of Marketing) accredited degree, meaning that you will be able to gain CIM exemptions and gain industry-recognised qualifications at an accelerated pace.
Key Program Highlights
- CIM accredited degree: Accredited by the Chartered Institute of Marketing, the world’s leading professional body for marketing.
- Recognised for quality: Aston Business School is proud to be among 1% of business schools worldwide with triple accreditation
- Top 5% in the world: Top 5% of global evaluated institutions (QS World University Rankings 2027)
- 3rd in the UK: We have been ranked 3rd in the UK (Marketing; Eduniversal Best Masters Rankings, 2025)
- Global top 100: Aston University was ranked among the top 100 universities worldwide for marketing (QS World University Rankings by Subject 2026)
Course Overview
Delivered by the triple-accredited Aston Business School , our MSc Strategic Marketing Management programme equips you with the tools and knowledge needed to thrive in today's dynamic business environment. This dedication is reflected in our rankings; MSc Strategic Marketing Management is ranked 45th in the world (QS Masters World Rankings, 2025), reflecting our commitment to excellence in education. It is a CIM (Chartered Institute of Marketing) accredited degree, meaning that you will be able to gain CIM exemptions and gain industry-recognised qualifications at an accelerated pace.
Key Program Highlights
- CIM accredited degree: Accredited by the Chartered Institute of Marketing, the world’s leading professional body for marketing.
- Recognised for quality: Aston Business School is proud to be among 1% of business schools worldwide with triple accreditation
- Top 5% in the world: Top 5% of global evaluated institutions (QS World University Rankings 2027)
- 3rd in the UK: We have been ranked 3rd in the UK (Marketing; Eduniversal Best Masters Rankings, 2025)
- Global top 100: Aston University was ranked among the top 100 universities worldwide for marketing (QS World University Rankings by Subject 2026)
Express Offer
An Express Offer will provide you with a priority pass to Aston University. By meeting requirements, you'll get an Offer in Principle (OIP) in just 24 hours and a final offer letter in a few days.
This exclusive deal is available only for select courses.
Here are some more benefits from the Express Offer:
- Backlogs accepted
- Gap years accepted
- English test waivers available
- All boards accepted for IELTS waiver
- Visa refusal accepted (Student should upload the visa refusal paper along with the application)
- NIOS and distance education accepted
Requirements
Modules
- Consumer Behaviour
- Principles and Practice of Marketing
- IMC and Digital Strategy
- The Aston Global Advantage
- Digital Marketing
- Services Marketing Management
- International Marketing Management
- Entrepreneurial Marketing
- Marketing Strategy
- Strategic Brand Management
- Applied Research Methods and Skills
- Independent Project
