MSc Strategic Marketing Management
Course Overview
Delivered by the triple-accredited Aston Business School , our MSc Strategic Marketing Management programme equips you with the tools and knowledge needed to thrive in today's dynamic business environment. This dedication is reflected in our rankings; MSc Strategic Marketing Management is ranked 45th in the world (QS Masters World Rankings, 2025), reflecting our commitment to excellence in education. It is a CIM (Chartered Institute of Marketing) accredited degree, meaning that you will be able to gain CIM exemptions and gain industry-recognised qualifications at an accelerated pace. With our strong links to CIM, the teaching content has been developed alongside CIM’s learning outcomes to ensure that our course content is aligned to industry requirements.
Key Program Highlights
- CIM accredited degree: Accredited by the Chartered Institute of Marketing, the world’s leading professional body for marketing.
- Recognised for quality: Aston Business School is proud to be among 1% of business schools worldwide with triple accreditation
- Top 5% in the world: Top 5% of global evaluated institutions (QS World University Rankings 2027)
- 3rd in the UK: We have been ranked 3rd in the UK (Marketing; Eduniversal Best Masters Rankings, 2026)
- Global top 100: Aston University was ranked among the top 100 universities worldwide for marketing (QS World University Rankings by Subject, 2026)
Course Overview
Delivered by the triple-accredited Aston Business School , our MSc Strategic Marketing Management programme equips you with the tools and knowledge needed to thrive in today's dynamic business environment. This dedication is reflected in our rankings; MSc Strategic Marketing Management is ranked 45th in the world (QS Masters World Rankings, 2025), reflecting our commitment to excellence in education. It is a CIM (Chartered Institute of Marketing) accredited degree, meaning that you will be able to gain CIM exemptions and gain industry-recognised qualifications at an accelerated pace. With our strong links to CIM, the teaching content has been developed alongside CIM’s learning outcomes to ensure that our course content is aligned to industry requirements.
Key Program Highlights
- CIM accredited degree: Accredited by the Chartered Institute of Marketing, the world’s leading professional body for marketing.
- Recognised for quality: Aston Business School is proud to be among 1% of business schools worldwide with triple accreditation
- Top 5% in the world: Top 5% of global evaluated institutions (QS World University Rankings 2027)
- 3rd in the UK: We have been ranked 3rd in the UK (Marketing; Eduniversal Best Masters Rankings, 2026)
- Global top 100: Aston University was ranked among the top 100 universities worldwide for marketing (QS World University Rankings by Subject, 2026)
Express Offer
An Express Offer will provide you with a priority pass to Aston University. By meeting requirements, you'll get an Offer in Principle (OIP) in just 24 hours and a final offer letter in a few days.
This exclusive deal is available only for select courses.
Here are some more benefits from the Express Offer:
- Backlogs accepted
- Gap years accepted
- English test waivers available
- All boards accepted for IELTS waiver
- Visa refusal accepted (Student should upload the visa refusal paper along with the application)
- NIOS and distance education accepted
Requirements
Modules
- Consumer Behaviour
- Principles and Practice of Marketing
- IMC and Digital Strategy
- The Aston Global Advantage
- Digital Marketing
- Services Marketing Management
- International Marketing Management
- Entrepreneurial Marketing
- Marketing Strategy
- Strategic Brand Management
- Applied Research Methods and Skills
- Independent Project
NOW ON YOUR PHONE
Explore. Apply. Track. On the go.
Find the right course, submit your application, and stay updated - all from your phone.
