BSc (Hons) Psychology and Marketing

Study Psychology and Marketing at Aston University, Birmingham, and experience our unique mix of expert teaching, specialist facilities, and real-world placement opportunities. This BSc will help you to gain a deeper understanding of the complexities of human behaviour, and to explore a range of topics within Marketing.

Psychology is a fascinating subject that aims to understand why people behave in the way that they do, by considering the complex interplay between biological, psychological, environmental, cultural, and social influences on behaviour.

Marketing is fundamental for organisational success, from business growth to behavioural change. Studying marketing will allow you to understand the core concepts of marketing theory and develop skills and experience to apply them in a real-world setting.

Psychology and Marketing are an ideal combination of complementary disciplines, with Psychology providing you with an understanding of the foundations of human behaviour and insights into methods of changing behaviour. This understanding can then be applied in a Marketing context, providing insights into the consumer mind, from branding to buyer behaviour, resulting in more successful marketing plans. Likewise, studying Marketing will enable you to understand psychological knowledge and theories in the context of a real-world setting.

This course is part of the School of Psychology which sits within the College of Health and Life Sciences.

What is studying Psychology and Marketing at Aston really like?

On our BSc Psychology and Marketing programme you will experience a wide range of high quality learning experiences.

You will attend informative large-scale interactive lectures and smaller group sessions such as tutorials, where you will discuss the course material with your tutors and peers. You will also complete lab sessions, where you will learn key practical skills for psychological research; plus there will be opportunities to work with our expert staff on a one-to-one basis.

At Aston University you will learn from leaders in the fields of both Psychology and Marketing, in specialist facilities, and in an environment where developing your employability is hard-wired into everything you do. Our comprehensive curriculum delves into thought-provoking topics such as cognitive neuropsychology, strategic brand management and social psychology.

You will investigate and analyse why people behave the way that they do and study human behaviour in relation to marketing. You will develop a full understanding of marketing principles in both theory and practice and merge your understanding of these two fields to gain a greater insight into consumer behaviour.