BSc Psychology and Marketing

Our British Psychological Society (BPS) accredited four year BSc (Hons) Psychology and Marketing course with integrated placement year, looks at the practical applications of psychology and marketing. Psychology is a fascinating subject that aims to understand why people behave in the way that they do, by considering the complex interplay between biological, psychological, environmental, cultural, and social influences on behaviour.Studying psychology at Aston University will provide you with the basis for understanding why people act in certain ways, and insight into methods of changing their behaviour.Marketing is fundamental for organisational success, from business growth to behavioural change. Studying marketing will allow you to understand the core concepts of marketing theory and develop skills and experience to apply them in a real-world setting.This course is designed to give you a range of transferable and practical skills to succeed within your chosen career. We make extensive use of group working and presentations to prepare you for the reality of working life, this has been designed to aid in the development of your team working and negotiating skills. You will develop a full understanding of marketing principles in both theory and practice and merge your understanding of these two fields to gain a greater insight into consumer behaviour. Our comprehensive curriculum delves into thought-provoking topics such as cognitive neuropsychology, strategic brand management and social psychology.Graduates with these mix of skills and knowledge are well placed for careers in a variety of industries.**Key course benefits:**- Accredited by the British Psychological Society (BPS) and confers eligibility for the Graduate Membership of the BPS, which is vital for students who wish to ultimately train as a professional psychologist (clinical, educational, forensic, occupational etc) . It is also the first step towards becoming a Chartered Psychologist.- Our integrated placement year will give you the opportunity to gain valuable real-wold experience, setting your studies in the context of a working environment, designed to boost your future employment prospects. Placements can be taken in a psychology or related professional setting in both the UK and abroad.- Top 25 in the UK for Psychology graduate salaries one year after graduation (Longitudinal Education Outcomes (LEO) data, 2020).