Diploma Business Administration Integrated Marketing Communications Major

Embrace an exciting career as a marketing professional by learning the creative and technical skills needed for the production and management of marketing and communication content. This major focuses on the evolving digital space where learners use a variety of digital and social media tools, analyze data, create and implement marketing strategies, coordinate and maintain projects, create cohesive and compelling brand messages, and develop skills in client relationship management. Graduates develop an integrated marketing and communications approach that effectively plans, implements, monitors, and evaluates an organization’s brand and promotional activities.

Watch this video to learn more about working in the integrated marketing communications field.

Time commitment

This is a two-year (four term) diploma program. A standard course load is five courses per term. Students can maintain full time status with at least three courses. Taking less than five courses per term will take longer to complete the program.

Learning Options

The Business Administration diploma program consists of core business courses and major specific courses. Core courses are available both in class and online. Most major courses are available in class and/or online.