MSc Business Intelligence and Digital Marketing

Overview

The way we do business is changing, particularly how and why we carry out transactions. Decision times are increasingly based upon user-friendliness via mobile and social media, and improving these channels is reliant upon data and analytics. The Business Intelligence and Social Media MSc is a new multi-disciplinary course which explores developments in technology for businesses such as social media, business intelligence, and mobile and cloud services.

There is a worldwide shortage of qualified managers with the skills needed for new jobs being created in this area, particularly in the emerging economies. Companies that are actively seeking candidates include tech sector businesses, but also banking, insurance, retail and education. In fact, it’s expected that virtually all business sectors will need to address big data and will need skilled people to manage development.

Developing sound knowledge and understanding of digital business practices, you will learn the importance of data, information, and mass communication technologies to business.

Careers and your future

Our Business Intelligence and Digital Marketing MSc is ideal for practitioners seeking a more commercially relevant and tech industry-oriented master’s qualification rather than an MBA. We prepare you for a career in business and management with the intention that successful graduates will progress to leadership and decision-making roles or develop successful consultancy and advisory businesses of their own.

Our programmes are built with input from business professionals with the specific aim of helping you enter the workplace fully equipped and confident of your abilities. As a masters graduate you’ll be equipped to enter a number job roles, including: Business analyst; Information manager; IT consultant; Marketing executive; Project manager; Social media manager