BA Entrepreneurship and Innovation

As opposed to focusing on the standard business goals of profitability and return on investment, the entrepreneurship/innovation major will be more focused on allowing goals to organically develop, along with tactics like experimental marketing and bootstrapping. Focusing on innovation and entrepreneurship will provide undergraduate students an opportunity to explore new organizational types – profit and non-profit, startups, as well as new and unique solutions to problems and develop necessary skill sets to become an effective intrapraneur as well as an innovative thinker.  Students will examine current situations and offer innovative solutions by employing creativity, innovation, and an entrepreneurial focus.

The bachelor of arts in management degree, which requires 48 semester hours of study, is for students who want a broad liberal arts foundation with an emphasis in business. The bachelor of science degree, with a more intensive business core, requires 54 semester hours of study. If you have questions, a counselor with our Office of Admission can help as you decide.

Students in both degree tracks take required courses in:

• accounting
• economics
• statistics
• information technology
• management
• ethics
• finance
• marketing
• organizational behavior
• business law

Students working toward a bachelor of science degree will be able to select electives from courses such as personal finance, small business management, sports management, corporate finance and advanced business law.

For details about required courses and course descriptions, please visit our online catalog.