GradCert Social Media Marketing (Milton - Parkhill Drive)

Social media marketing strategists and online community managers are key players behind companies and brands across Canada, developing content, engaging customers, and creating positive experiences and interactions via social media. This Ontario College Graduate Certificate program in Social Media Marketing prepares students to become marketing leaders, strategists and thought leaders in the fast-paced field of social media. Students will develop integrated social media marketing plans, leveraging prevalent technologies and exploring generative AI for enhanced strategies. They will also have the opportunity to set up and maintain a multi-platform social media presence while gaining hands-on experience in content creation, community management, social engagement, reputation management, and crisis prevention. By immersing themselves in real-world projects, students stay updated on industry trends and build connections with target audiences. Graduates will be job-ready, driving brand awareness, engagement, and conversions, and shaping the industry as influential thought leaders.