GradCert Strategic Marketing Communications (Kitchener - Downtown)
Course Overview
Strategic Marketing Communications is a graduate program designed to equip you with the skills to thrive in the integrated and evolving field of modern marketing. You will learn to unify traditional marketing, advertising, and public relations with digital strategies to build consistent brand messages across all platforms. The program culminates in a real-world capstone project, preparing you for a dynamic career by combining strategic planning with hands-on production using industry-standard tools.
Key Program Highlights
- Develop integrated strategies that unify offline and online communications for brand consistency
- Gain hands-on experience producing professional content using industry-standard technology and social platforms
- Apply your learning to a real-world client challenge through a capstone marketing communications plan
- Learn to navigate the challenges and opportunities presented by social media in a global context
- Receive a included laptop to facilitate an interactive, collaborative, and technologically current learning experience
Course Overview
Strategic Marketing Communications is a graduate program designed to equip you with the skills to thrive in the integrated and evolving field of modern marketing. You will learn to unify traditional marketing, advertising, and public relations with digital strategies to build consistent brand messages across all platforms. The program culminates in a real-world capstone project, preparing you for a dynamic career by combining strategic planning with hands-on production using industry-standard tools.
Key Program Highlights
- Develop integrated strategies that unify offline and online communications for brand consistency
- Gain hands-on experience producing professional content using industry-standard technology and social platforms
- Apply your learning to a real-world client challenge through a capstone marketing communications plan
- Learn to navigate the challenges and opportunities presented by social media in a global context
- Receive a included laptop to facilitate an interactive, collaborative, and technologically current learning experience
