MA Brand Management with Professional Experience

Course overview

Study level: Postgraduate

In modern business, a powerful and well-managed brand is key to standing out in a crowded marketplace, with many of the world’s most successful companies also boasting successful brands.

• Upon successful completion, this contemporary course will help to put you on the radar of potential employers, looking for professionals with the skills to lead their brand marketing strategies.

• The opportunity to take part in a simulated public relations exercise, exploring how to leverage the media to increase the strength of a brand.
• Develop your understanding of the role that analytics has in the evaluation of the importance and relevance of the brand to the organisation and of brand valuation.
• Allow you to make brand-related decisions and recommendations through the appraisal of brand position within the marketplace.