MSc Digital Marketing Management

Marketing is constantly evolving – with social media, new retail channels and disruptive technologies all playing major roles in its development, offering opportunities and risks in equal measure.

Covering the broad range of digital marketing, this course allows you the opportunity to explore how digital marketing strategies are produced, how digital marketing is measured and optimised, and how you can lead in the industry.

  • Modules focused on how to manage global teams
  • Oversee the entire digital marketing process
  • Explore theoretical knowledge, skills and personal attributes to help you become a leader in the digital marketing industry.
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Modules

  • Contemporary Issues in Research - 15 credits
  • Digital Marketing Strategy - 15 credits
  • Disruptive Technology in Marketing - 15 credits
  • Marketing Strategy, Planning and Control - 15 credits
  • Consumer Behaviour - 15 credits
  • Marketing Communications - 15 credits
  • Digital Marketing Analytics - 15 credits
  • Managing Global Marketing Teams - 15 credits
  • Leading Strategic Change through Creativity and Innovation - 10 credits
  • Project - 50 credits
  • £20,050 Per Year

    International student tuition fee

    1 Year

    Duration

    May 2024

    Start Month

    Apr 2024

    Application Deadline

    Upcoming Intakes

    • May 2024
    • September 2024

    Mode of Study

    • Full Time