MSc International Fashion Marketing

Explore the global context of fashion and the core features of the roles that marketing, management, branding, trends and digital content creation play within different and diverse fashion industry contexts.

Our International Fashion Marketing MSc reflects global trends in fashion marketing and business systems, standards and practices from around the world, drawing upon international case studies and fostering intercultural fluency among students.

• Gain an understanding of all the main areas of international fashion marketing, branding and retailing, from global markets analysis and product development to consumer behaviour and fashion brand management.
• Develop your knowledge, understanding, critical-thinking and problem-solving in areas required by contemporary international fashion business organisations.• Improve your fashion communication, business and applied skills, industry language and terminologies, interpersonal and life-long, key transferable skills.