MSc International Marketing Management

On this course, you will explore a variety of topics related to international marketing and marketing management, including:

  • The theory, skills and personal attributes it takes to be a successful international marketing practitioner. 
  • The latest in international marketing trends and their applications. 
  • Developing marketing skills pertinent to leading international business growth.
  • The chance to apply for a ‘professional experience’ opportunity2 and further develop your skills and knowledge with the aim of maximising your employability prospects (see modules for more information).
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Modules

  • Global Marketing - 15 credits
  • Marketing, Strategy, Planning and Control - 15 credits
  • International Brand Management - 15 credits
  • Digital Marketing Strategy - 15 credits
  • Contemporary Issues in Research - 15 credits
  • Consumer Behaviour - 15 credits
  • Marketing Communications - 15 credits
  • Marketing Metrics - 15 credits
  • Leading Strategic Change through Creativity and Innovation - 10 credits
  • Project - 50 credits
  • £20,050 Per Year

    International student tuition fee

    1 Year

    Duration

    May 2024

    Start Month

    Apr 2024

    Application Deadline

    Upcoming Intakes

    • May 2024

    Mode of Study

    • Full Time