BA (Hons) Advertising and Digital Marketing with Study Abroad or Work Placement Year

Course overview

Study level: Undergraduate

The Advertising and Digital Marketing BA (Hons) degree is an integrated course combining advertising and digital marketing theory and practice.

The course has a particular focus on online communication and customer engagement across a variety of digital platforms and organisational settings including global multi-national organisations, national public and private sectors, small and mid-size enterprises (SMEs), non-profit, non-governmental organisations (NGOs) and charities.

You can expect to gain expertise and confidence in search engine optimisation, content management, creative integrated communications, social media marketing, big data analysis, campaign planning and channel management as well as knowledge and application of key concepts and practice within the broader marketing discipline.