BA (Hons) Advertising and Digital Marketing

Course overview

Study level: Undergraduate

The Advertising and Digital Marketing BA (Hons) degree is an integrated course combining advertising and digital marketing theory and practice.

The course has a particular focus on online communication and customer engagement across a variety of digital platforms and organisational settings including global multi-national organisations, national public and private sectors, small and mid-size enterprises (SMEs), non-profit, non-governmental organisations (NGOs) and charities.

You can expect to gain expertise and confidence in search engine optimisation, content management, creative integrated communications, social media marketing, big data analysis, campaign planning and channel management as well as knowledge and application of key concepts and practice within the broader marketing discipline.

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£16,800 Per Year

International student tuition fee

3 Years


Sep 2024

Start Month

Aug 2024

Application Deadline

Upcoming Intakes

  • September 2024
  • September 2025

Mode of Study

  • Full Time