BA (Hons) Graphic Design

The course prides itself on a holistic approach and exposes you to a wide range of design contexts and outputs. The course might therefore appeal to you regardless of whether you identify as a generalist or specialist:Generalists: the course is an intensive exploration of today’s vast graphic design landscape. Guided by our modules and briefs, you’ll delve into branding, packaging, mapping, editorial design, font design, advertising campaigns, experimental work and design writing.Specialists: the course is a fantastic springboard towards a more specialised trajectory, be that in post-graduate education or employment. By exploring a multitude of design outputs and contexts throughout the first two years, you’ll be encouraged to begin shaping and directing your focus towards your preferred personal areas of interest in the final year.The course is not prescriptive, instead proposing lines of inquiry that enable you to become owners of your own learning. Typical graduate portfolios might therefore include branding, publicity, info-graphics, animations, publishing or web and app design in a range of technology and media, from a mix of inhouse assignments, self-initiated tasks, national / international competition opportunities (such as D&AD and YCN), live project briefs and possible input from courses in other Schools in the Faculty and beyond. You are actively encouraged to be imaginative, ambitious and resourceful to face the challenges of an unpredictable, demanding, globally competitive and technologically-driven world.Key Course Benefits:* The School of Art and Design is an ‘Adobe Partner by Design’, as well as being an Adobe Outstanding Centre of Excellence. Coventry University School of Art and Design is currently an Adobe Partner by Design. Whilst the University hopes and anticipates that this Partnership continues, if it were to dissolve, we would notify applicants and students as soon as possible.* Current, excellent links with industry, many of whom in the past have offered employment, placements or professional guidance to our students, like Watermill, IBM, and Opus Books.* Opportunity to participate in self-funded study trips abroad to places like Cyprus, Finland and Australia through the Erasmus scheme, as well as Holland and China as part of shorter cultural trips. (subject to availability, competitive application process, meeting visa requirements and additional costs).* Strong track record of student success in national and international competitions. In recent years, these have included: first prize and runners-up for the Puffin Penguin book cover design competition; a D&AD yellow pencil; highly placed and runners-up in the Sky Arts television sting competition.* Strong track record of student success in national and international competitions. In recent years, these include prizes in the Penguin Student Awards and YCN awards.