BSc (Hons) Global Marketing with Placement Year

Course overview

Study level: Undergraduate

Our Global Marketing BSc (Hons) aims to prepare you for career opportunities in marketing management and a range of related marketing fields, like branding, advertising, digital marketing, and market research.

• Examine successful marketing strategies and good management practice using an evidence-based approach.
• Learn the fundamentals of how organisations work and what marketing can do to capture the value that makes an organisation viable.
• Understand how the global business environment works and how to manage business data, information and people.
• Develop the ‘career-ready’ and practical skills which are in demand from employers around the world.