MSc in Digital Marketing

Click here for information on our next Live Webinar for this programme.

Marketing has been dominated in recent years by a shift to digital. Social media, mobile technologies, big data and data analytics, cloud computing and the Internet of Things are changing the way marketing is designed and executed.

The MSc in Digital Marketing is designed to help participants understand how digital technologies can be exploited to optimise buyer awareness, sentiment and intention. 

Graduates from the MSc in Digital Marketing will have highly-developed competencies in data-driven decision-making and communicating for marketing using social media, online advertising, and other digital and mobile technologies.

John Thompson Scholarship

Established in 2008, the John Thompson scholarship was set up to honour the memory of John Thompson, one of the Ireland’s leading newspaper executives, and offers full fees for one student on the MSc in Digital Marketing. 

This scholarship aims to foster links between digital marketing and online journalism by encouraging graduates of business, journalism and more diverse educational backgrounds to study digital marketing integrated with an appreciation of media and online journalism. 

For more information and to apply see: business.dcu.ie/john-thompson-scholarship/

WE ARE NO LONGER ACCEPTING APPLICATIONS FOR THE PART-TIME PROGRAMME

The lecturers were engaging and the content rich and informative. I would recommend this programme to anyone that is looking to work in the digital and social space.