BSc (Hons) Business and Digital Marketing

During a degree focused squarely on the future marketplace, you’ll work collaboratively on real projects to explore innovative, sustainable and ethical business and marketing practice in the digital realm.

From developing complex problem-solving skills to navigating consumer psychology and digging deep into big data to understand the ethics of your practice, you’ll learn to harness creativity, cultural awareness and business acumen to deliver impactful marketing strategies across a range of digital platforms.

While studying this course, you will be eligible to receive the Chartered Management Institute (CMI) Level 5 Certificate in Management and Leadership if you complete specific modules (Market Intelligence, Financial Insights, DataLab, Social Action Project, Creative & Ethical Leadership or Crafting Your Future: Professional Practice and Research).

For the duration of your course you’ll also be an Affiliate Member of the CMI. This opens access to a host of member benefits to help you progress on your professional journey.

Business & Digital Marketing BSc(Hons) is also accredited by the leading professional marketing body for marketers, The Chartered Institute of Marketing (CIM). This means students who successfully complete the full undergraduate degree are part-accredited for qualifications CIM offers professional marketing practitioners.