Associate in Applied Science Business Administration: Marketing and Social MediaGenesee Community College
Social media is the now the “voice” of every organization and the primary way to communicate, analyze and engage customers around the world or in your hometown. In GCC’s Marketing and Social Media concentration students learn how to create an integrated, multi-channel social media strategy using Facebook, Twitter, Instagram, LinkedIn, Pinterest, and many other platforms.
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Today, businesses require an integrated, multi-channel social media strategy to reach their mission and goals. Facebook, Twitter, Instagram, LinkedIn, Pinterest, YouTube and many other social media platforms are an essential part of today’s business marketing strategies. The Marketing and Social Media curriculum allows students to immerse themselves in business, advertising, marketing, creative problem solving and web development to acquire the critical skill set needed for this high-growth industry. Through small class sizes, student acquire the media skills and understand the important combination of analysis, social media policies, the development of creative content and innovative strategies that drive the full online social experience. The required co-op education component further engages students in hands-on, real world experiences that leads to important networking and even job offers after graduation.