Ontario College Diploma Business - Marketing
Course Overview
This comprehensive marketing course equips students to drive organizational success by translating customer insights into powerful strategies. Students build a solid business foundation while mastering the full marketing spectrum, from research and planning to digital execution. The program culminates in a hands-on, student-run agency where learners pitch real-world projects to actual clients for potential implementation.
Key Program Highlights
- Develop strategies to assess market opportunities and segment target audiences
- Master the full marketing spectrum from research to digital and social media execution
- Gain practical experience through a student-run agency working on real client projects
- Build a solid foundation in business principles and persuasive communication
- Learn to create and pitch actionable marketing tactics for real-world implementation
Course Overview
This comprehensive marketing course equips students to drive organizational success by translating customer insights into powerful strategies. Students build a solid business foundation while mastering the full marketing spectrum, from research and planning to digital execution. The program culminates in a hands-on, student-run agency where learners pitch real-world projects to actual clients for potential implementation.
Key Program Highlights
- Develop strategies to assess market opportunities and segment target audiences
- Master the full marketing spectrum from research to digital and social media execution
- Gain practical experience through a student-run agency working on real client projects
- Build a solid foundation in business principles and persuasive communication
- Learn to create and pitch actionable marketing tactics for real-world implementation
Requirements
Modules
- Financial Accounting Principles 1
- Introduction To Organizational Behaviour
- Microcomputer Applications
- Mathematics Of Finance
- Introduction To Marketing
- Communication Essentials
- Graphic Design Fundamentals
- Professional Presentation Skills
- Social Media Strategy
- Digital Marketing And Analytics
- Strategic Marketing Planning
- Integrated Marketing Communications
- Account And Project Management
- Introduction To Marketing Research
- Applied Digital Marketing And Analytics
- Principles Of Sales
- Strategic Marketing And Professional Practice
- Marketing Technology
- Media Planning
- Public Relations
- Digital Video And Content Creation
- Ontario Colleges' Marketing Competition Preparation
- Introduction To Entrepreneurship
- Sport Marketing And Sponsorship
