MSc International Fashion Marketing

Overview

MSc International Fashion Marketing (IFM) at Heriot-Watt University's Edinburgh Business School was founded with the support and guidance of George Davies, the internationally-renowned fashion designer and businessman behind creations for Next, George at Asda, and Per Una brands.

This is a Specialist MSc

MSc International Fashion Marketing is a Specialist MSc programme led by academics at the Edinburgh Business School. As a Specialist MSc, this degree gives those who have worked in the field or studied a similar subject previously, the chance to expand, refine and enhance their knowledge.

This 1-year Masters programme focuses almost entirely on the area of International Fashion Marketing. It blends cutting-edge academic thinking with best practice from industry to give graduates and professionals the opportunity to advance with a highly employable skillset. This programme offers an annual four-week International Internship opportunity for one outstanding student at the Toronto HQ and New York offices of Array Marketing. Array Marketing has over 35 years’ experience in the retail sector, producing innovative visual merchandising and point-of-purchase displays for leading brands such as L’Oréal, Urban Decay, MAC, Sephora, ULTA, Estee Lauder and Prada. The internship provides experience across key operational areas including project management, digital marketing, merchandising, store fittings, and understanding the luxury consumer. 2016’s successful candidate was offered a permanent role with Array Marketing after presenting innovative business development ideas based on her dissertation research.

Accreditation

This Programme is accredited by the Chartered Institute of Marketing (CIM) indicating that our teaching and assessment meet the rigorous standards of the CIM in terms of content, scope and learning outcomes. As a result, all graduates from the International Fashion Marketing MSc gain exemption from two CIM modules: the Certificate Level Marketing module and the CIM Diploma Level Strategic Marketing module. This exemption is provided at no extra charge and reduces the cost of pursuing this prestigious professional qualification by up to £400. Students are also given the opportunity to attend CIM networking events which take place on campus and in Edinburgh and Glasgow.

Students will also achieve PGDip and PGCert awards in this course.