BA (Hons) International Business Management with International, Placement or Entrepreneurship year

Managing in an international context, across different borders and cultures, presents its own unique challenges for managers. To help you manage these issues, Keele’s International Business Management BA explores the current concepts, debates and challenges in contemporary, sustainable, global management, and provides you with the theories and capabilities to pursue a successful career working in international business.

You will begin the course by starting to develop your management expertise with a focus on encouraging you to think critically about managing, organisations and what work means to the employees of those organisations. Investigating macro-environment matters will help you understand the different political, social, technological, economic, and cultural factors that can have a major impact on international businesses. You will explore the unique nature of a firm's international operations, and enhance your comprehension of international business strategy.