BA (Hons) Marketing and Media

Set in 600 acres of countryside in North Staffordshire, we have one of the largest and most beautiful campuses in Britain. We’re proud to be No.2 in England for Student Satisfaction with Course (Guardian University League Table, 2020), investing more than £140m in our campus in the last ten years, including £45m new science laboratories. In 2021 we were proud to be awarded Sustainability Institution of the Year at the prestigious Green Gown Awards as part of our mission to become a carbon neutral campus by 2030. We're committed to supporting you to achieve your career goals, and have a dedicated Careers and Employability team who can assist you to navigate your options beyond Keele. This course combines a distinct blend of marketing and media theory with creative practice. You will have the opportunity to develop cross disciplinary skills which will enable you to understand and engage with a range of consumer audiences in different markets. You will reflect on the ways in which individual and business consumers are affected by, and drive the development of, a range of marketing and communications techniques. Looking at this from local, national and global perspectives, you will explore the role of consumers in society and will learn how to understand and communicate with them. You’ll also examine the impact of marketing on the culture of businesses, governments and other organisations. In the marketing modules you’ll learn how to plan and implement a successful marketing strategy.In the media modules you will learn to become a thoughtful critical media practitioner with a range of competencies such as digital production, and pre and post production skills. You may also have the opportunity to enhance your practical experience with options to take a placement or entrepreneurship year between years two and three of your studies (visa restrictions apply).