MSc Marketing

Gain knowledge of core marketing theory and key marketing skills. This conversion course will provide you with a refined skillset and prepare you for more senior roles in industry.

Develop key marketing skills and learn to generate innovative solutions to complex challenges. 

As part of this course, you’ll:

• Gain a broad overview of marketing and understand how to use your knowledge to help steer business success in a global economy
• Study the principles of core marketing theory such as pricing, place, new product development, promotion, services marketing and competitive advantage
• Develop an understanding of the planning, implementation, and measurement of social media marketing campaigns
• Explore the psychological and sociological aspects of consumer behaviour
• Learn how to manage brands and how to plan and implement effective PR campaigns
• Specialise in a marketing area of your choice for your Postgraduate Marketing Research Project