MSc Digital Marketing (with Advanced Practice)

About this course

This Advanced Practice course will provide you with the knowledge and skills to reach digital audiences, whilst also enabling you to gain practical experience.

• Learn from staff with strong links to professional bodies
• Undertake a group consultancy project 
• Benefit from course content which is of a professional standard relevant to potential marketeers
• Study in a dynamic business school, located in the city of Liverpool

Informed by current industry best practice, this masters-level degree is aimed at graduates interested in pursuing a career in digital marketing, and professionals who may already be in a marketing role and would like to diversify into the digital arena.

Asthe digital economy continues to grow, businesses need to develop amulti-channel digital presence to reach customers. 

Theprogramme is designed to meet industry demands by equipping the next generationof digital marketing professionals with the knowledge and practical skills to produce cutting-edge creative strategies and develop, manage and lead a digital marketing campaign.

It enables students to develop key skills in areas such as website development, social media management, content marketing, web analytics, user journey analysis, the effects of multi-screen usage, SEO and mobile integration.

Initially you will explore digital marketing principles and practices, emerging technologies and consumer behaviour in the digital age. You will develop a good understanding both of traditional marketing and of new ways of working in a digital environment, making the programme relevant to those who have studied marketing and those who are from technology backgrounds.

In the first year you will complete the taught (classroom) components of the course. During the second year of thecourse, you and your fellow students will undertake a semester-long groupconsultancy project. This allows you to apply the theoretical knowledge gained in your previous year to a projectbrief provided by a business.