BA (Hons) Marketing (Top up) Degree

If we are exposed to 3,500 advertisements and other marketing messages every day, why is it that 99% of these messages are either missed or ignored? Why are some brands to die for, while others simply die? Is marketing just a fancy name for advertising and sales? Does marketing manipulate impressionable consumers, often in unethical ways? To discover the answers to these questions come and join us.

As a career marketing demands motivation, commitment, adaptability and perseverance. This degree provides a blend of cutting-edge marketing theory and practical skills to help you develop the high level of competence you will need in dealing with people, money, markets and products in whatever field you choose.

LJMU has been teaching marketing for over 30 years and has built a strong reputation for its teaching staff, both in terms of their industry experience and commitment to students.

In this top-up degree you will join the existing cohort in their final year (level 6) and graduate with the same course title as those who have completed the three year degree.