BBA Marketing business

The job of Marketing is to get and keep customers by determining and satisfying customer needs and wants in a diverse market. This is done by making sure the company has the right products and/or services and that these are correctly promoted, distributed and priced.

Marshall University’s accredited Bachelor of Business Administration in Marketing prepares you to professionally carry out these responsibilities.

One of the most well-known universities in West Virginia, Marshall University has campuses and centers throughout the state. The university centers around its original location in Huntington, West Virginia.

Marshall’s Bachelor of Business Administration (B.B.A.) in Marketing includes the process of planning and implementing the conception, pricing, promotion and delivery of the ideas, goods and services involved in exchanges between businesses and their customers. In addition to required marketing coursework, you have the opportunity to pursue one of the following emphases.

Marshall’s Marketing program, like all of the Lewis College of Business programs, is accredited by the Association to Advance Collegiate Schools of Business (AACSB).

Marketing faculty at Marshall University are experienced educators and award-winning teachers who actively publish and consult in marketing-related fields.

Graduates of Marshall’s B.B.A. in Marketing program add value to many types of organizations. They are prepared to meet the challenges of a technological business environment because they have mastered many professional skills.

Marshall University students in Marketing can aspire to careers like the following:

Job growth in the field of marketing is expected to grow by 23% from 2016 to 2026, according to the U.S. Bureau of Labor Statistics. For example, the median annual pay for a market research analyst in 2018 was $62,150.

Marketing majors will have the chance to get involved in practical, hands-on experiences, which will prepare them for a variety of careers in marketing and communications. Students in our Marketing bachelor’s degree program participate in annual events like the Business and Economics Research Symposium and the West Virginia Innovation and Business Model Competition. Past events have included the Design for Delight competition with celebrity guest judges Jennifer Garner and Chad Pennington.

Students in the Marketing bachelor’s program will have many opportunities to interact and learn from reputable alumni through programs like the Cohen Business Professionalism Speaker Series and the Dean’s Distinguished Speaker Series. Perhaps our most well-known alumnus, Brad D. Smith, former CEO of Intuit, has a history of connecting our business students with CEOs from Fortune 500 companies such as Nike, PayPal and Adobe, as well as Facebook and Intuit.

The American Marketing Association (AMA) is the largest marketing association in North America. It is a professional association for individuals and organizations involved in the practice, teaching and study of marketing worldwide. It is also the source that marketers turn to every day for information / resources, education / training and professional networking. Our college’s American Marketing Association student organization has guest speakers and activities that allow for additional professional interaction. Students will also participate in some of the activities of the Brad D. Smith Business Incubator in downtown Huntington.