BBA Sports Business

The Department of Marketing, MIS, and Entrepreneurship offers a Bachelor of Business Administration degree in Sports Business. Graduates of the program are prepared to become reflective, principled, knowledgeable, and creative employees who will succeed in the global sports business community in the 21st century. Sports are a major provider of high dollar entertainment which makes the industry very business oriented. Due to the economic size of the sports industry, the demand for higher educated sports managers is at an all-time high. According to the Occupational Outlook Handbook, Employment of entertainment and sports occupations is projected to grow 22 percent from 2020 to 2030, much faster than the average for all occupations.