Study MA Fashion Marketing at Nottingham Trent University

MA Fashion Marketing

Introduction:

As the third industrial revolution gathers pace, the practice of fashion marketing and the roles associated with the sector are rapidly evolving. Our MA Fashion Marketing course examines new and emerging marketing methods and processes, and established practice from an international perspective.

You’ll gain insight into the commercial and creative world of marketing through the lens of fashion insiders and specialist academic staff. The curriculum focuses on strategic marketing concepts for digital and physical fashion arenas, and includes strategic and critical marketing, consumer behaviour and psychology, international culture and marketing environments, competition strategies, semiotic analysis, business intelligence, performance measurement, and marketing ethics.

Our MA Fashion Marketing sits in a suite with the following courses:

MA International Fashion Management
MA Fashion Communications
MA Luxury Fashion Brand Management

You learn alongside students from these other MA courses, and have the option to transfer MA titles if your specialism changes.

Gain a globally recognised academic qualification in conjunction with personal and professional development for employability and entrepreneurship.
Go on study trips to international fashion capitals like Paris, Copenhagen, Antwerp and New York.
Attend workshops to enhance your research skills, acquire relevant software skills like Adobe InDesign, and gain support for your personal career planning. You will also benefit from industry speakers such as senior marketing executives from leading fashion brands.
83% of NTU's research submitted to the 'Art and Design: History, Practice and Theory' Unit of Assessment was assessed to be world-leading or internationally excellent in the Research Excellence Framework (REF) 2021.

MA Fashion Marketing

Introduction:

Upcoming Intakes

Mode of Study