MA Luxury Fashion Brand Management

International luxury fashion brands inspire and inform the zeitgeist of the global fashion industry. The management of these elite organisations requires the application of creativity and strong business acumen at every level. Our MA Luxury Fashion Brand Management course aims to provide advanced skills and knowledge in contemporary and emerging branding and fashion management practice and theory.

Our MA Luxury Fashion Brand Management sits in a suite with the following courses:

• MA International Fashion Management
• MA Fashion Marketing
• MA Fashion Communications

You learn alongside students from these other MA courses, and have the option to transfer MA titles if your specialism changes.

Key features

• Gain knowledge and understanding of the strategic and organisational management of international luxury fashion
• Choose your specialist focus on luxury branding, and devise an individual research project
• Select from a range of possible outputs to reflect your personal career aspirations, or to support a business start-up in the luxury sector
• Attend study trips to international fashion capitals such as Paris, Copenhagen, Antwerp and New York
• Benefit from industry speakers, such as senior executives and consultants working for leading luxury fashion brands
• Work individually and as a team in a challenging, creative and multicultural environment within the School of Art & Design
• Gain a globally recognised academic qualification, in conjunction with personal and professional development for employability and entrepreneurship
• Prepare for further postgraduate study such as PhD.

What you'll study

The course examines the organisational development and sustainability of high-profile luxury brands and the creation of unique and individualised products and services. Marketing and branding strategies are analysed and critically evaluated as organisational functions. Branding practice focuses on brand equity and brand management, product innovation, the consumer experience, digital environments, e-commerce and luxury brands, brand and marketing metrics and performance measurement, consumer and international culture, IPR law and the copy culture.

Assessment

Assessment is 100% by coursework and involves:

• case studies
• an industry report
• presentations (individual and team)
• a project proposal; and
• an individual research project

Careers and employability

This course will prepare you for senior management roles across the fashion industry, in areas such as:

• luxury brand management
• fashion management
• product development
• brand management
• marketing roles
• buying for the luxury sector
• retail management
• fashion consultancy
• sourcing and supply chain management
• ethics and sustainability in the luxury fashion industry
• fashion communications and PR
• fashion journalism

The skills and knowledge you'll learn through this course will be transferable to roles within other industries.