Certificate Marketing and Sales of Food and Wine
Course Overview
This certificate program provides the essential marketing and sales skills for a successful career in the dynamic wine industry. Students master core techniques in branding, pricing, and compliance while gaining invaluable hands-on experience. The curriculum bridges theory and practice through real-world application in our on-campus tasting room and at major industry events throughout the region.
Key Program Highlights
- Hands-on experience in our fully operational on-campus tasting room
- Mastery of wine marketing fundamentals: branding, packaging, and pricing strategies
- Comprehensive understanding of government compliance and wine regulations
- Training in modern sales channels, including e-commerce and wine club management
- Networking opportunities at industry events and interactive wine release parties
Course Overview
This certificate program provides the essential marketing and sales skills for a successful career in the dynamic wine industry. Students master core techniques in branding, pricing, and compliance while gaining invaluable hands-on experience. The curriculum bridges theory and practice through real-world application in our on-campus tasting room and at major industry events throughout the region.
Key Program Highlights
- Hands-on experience in our fully operational on-campus tasting room
- Mastery of wine marketing fundamentals: branding, packaging, and pricing strategies
- Comprehensive understanding of government compliance and wine regulations
- Training in modern sales channels, including e-commerce and wine club management
- Networking opportunities at industry events and interactive wine release parties
