Bachelor Of Business Administration - Marketing Major
Do you enjoy solving problems for people, discovering patterns of opportunity, creating persuasive communications, influencing buyers, and strengthening brands?
Our marketing major in the Bachelor of Business Administration degree program is for those who want to become a marketing pro. You'll develop the essential skills it takes to succeed in a marketing career.
By pursuing the marketing major, you'll learn to:
Choosing the marketing major means you'll be ready for success in the changing marketing field. Whether you want to influence buyers, launch new products, or build strong brands, our program gives you the skills and knowledge to excel.
You'll also have valuable skills for marketing roles in organizations, media or marketing agencies.
Opportunities for additional specialization are available through the following optional minors.
Construction Project Management: A pathway to business roles in Canada's booming construction sector, focusing on managing significant capital projects, addressing design, risk, and conflict management.
Energy, Oil and Gas: A curriculum designed to prepare you for Alberta's energetic and changing energy landscape, with courses on technical, regulatory, and economic aspects from the renowned MacPhail School of Energy.
Do you enjoy solving problems for people, discovering patterns of opportunity, creating persuasive communications, influencing buyers, and strengthening brands?
Our marketing major in the Bachelor of Business Administration degree program is for those who want to become a marketing pro. You'll develop the essential skills it takes to succeed in a marketing career.
By pursuing the marketing major, you'll learn to:
Choosing the marketing major means you'll be ready for success in the changing marketing field. Whether you want to influence buyers, launch new products, or build strong brands, our program gives you the skills and knowledge to excel.
You'll also have valuable skills for marketing roles in organizations, media or marketing agencies.
Opportunities for additional specialization are available through the following optional minors.
Construction Project Management: A pathway to business roles in Canada's booming construction sector, focusing on managing significant capital projects, addressing design, risk, and conflict management.
Energy, Oil and Gas: A curriculum designed to prepare you for Alberta's energetic and changing energy landscape, with courses on technical, regulatory, and economic aspects from the renowned MacPhail School of Energy.
