Bachelor Of Business Administration - Marketing Major

Course Overview

This Bachelor of Business Administration in Marketing prepares you to become a strategic marketing professional, equipping you with the essential skills to excel in a dynamic and evolving field. You will learn to influence consumer behavior, build powerful brands, and drive business growth through data-driven strategies and persuasive communication.

Key Program Highlights

• Develop core skills in consumer behavior analysis, brand management, and strategic marketing communications
• Gain expertise in launching new products and crafting campaigns that effectively influence buyers
• Prepare for diverse roles within organizations, media agencies, or dedicated marketing firms
• Optional minors in Construction Project Management or Energy, Oil and Gas for industry-specific specialization
• Curriculum designed for success in Alberta's key industries and the broader global marketing landscape