MSc International Management (Marketing Management) Applied

Course overview:

This innovative new course gives you a firm grounding in the two disciplines of management and marketing in an international context. You gain knowledge and an understanding of the global influences on business and marketing, together with the ability to analyze marketing management decisions in an international setting.

If you are a business graduate or a graduate from a related discipline and want to pursue a career in management or marketing, this is the course for you. It will also appeal if you are already working in a marketing environment and looking to develop a management or marketing career, but do not yet have significant experience.

The applied nature of the course is considered to be one of the highlights of the programme, enabling you to work on live projects. This gives you opportunities to network with local employers and gain invaluable experience of putting theory into e Marketing Analytics in Practice module evaluates ways in which an organisation can deliver an online customer experience and the importance of the online presence to develop and support branding and customer-service is course equips you with the skills and knowledge for a higher-level career in business management, and allows you to develop employability skills and UK experience to further enhance your employability. It provides clear links between theory and international business practice, and places discussion of relevant management techniques and themes in the context of the international stage. It focuses on areas such as global decision-making within operations and finance, global economics and cultural issues within management in an international environment. The work-based module in your second year provides access to an organisation to enable you to put into practice these skills and gain valuable experience of working within a UK-based e programme concludes with the dissertation, which provides the opportunity for you to carry out a major international business project. It provides a basis for students from business or other disciplines looking for management careers but who do not yet have significant management experience. It equips you with:

• knowledge and understanding of the global influences on business and an ability to analyse management decisions in an international setting
• an understanding of recent advances in management theory, research and practice.

How you learn:

You learn through a variety of methods both in the classroom and also in workshops. The lectures/workshops are designed to enable you to apply the theoretical approaches you have learned into live and practical situations relevant to industry's needs today.

Modules are taught via lectures, seminars, practical workshops, group work and practise in the Marketing Clinic. Teaching staff adopt a range of web-based technologies to deliver module content and provide feedback.

How you are assessed:

Assessment methods vary according to the module studied and may include essays, report writing, presentations, formal examinations and course work.

Career opportunities

This programme equips you with the necessary skills and knowledge to be successful in a career in marketing or management. It is relevant to the private and public sectors, as well as profit and non-profit organizations.