BA (Hons) Sports Media and Communications (Standard Degree)

SPORTS MEDIA AND COMMUNICATIONS OVERVIEW

From advertisements to political messages, marketing schemes to cultural critiques and scholarship, every day, we produce and consume hundreds – sometimes thousands – of messages. Together these messages influence our understanding of ourselves and relationships with others. In a world dominated by filter bubbles and echo chambers, it is now more important than ever to understand how the media works and how it can influence us.

Do you aspire to work in the promotion, marketing and communication fields within the sports sector and associated industries (apparel, lifestyle and fitness brands)? The world’s leading sports brands and teams need creative professionals to communicate their key messages through digital media. This course will give you the key skills and practical expertise to plan, create and reflect on digital communications that are the lifeblood of contemporary society.

If so, this course is for you. Dedicated to the study of the professional communication industries, you will learn how to analyse and produce engaging content to fulfil a specific purpose.

All UA92 degrees are awarded by Lancaster University.