BA (Hons) Digital Marketing (Top-up)

**OVERVIEW****Modern-day marketing has been transformed by new digital technology, challenging all kinds of businesses to find talented graduates with the knowhow to make the most of new tools and developments. If you already have a background in this area, our Digital Marketing top-up degree course will expand upon your ability to implement the latest technologies effectively in today's marketing landscape.**Designed for anyone who has previously studied a relevant subject (up to Level 5), this course will ensure you have a firm foundation in marketing and enhance your awareness of current practices. You will gain insight into the development of creative concepts, digital campaigns, critical analysis and how to measure digital effectiveness, as well as boosting your professional and career development.As part of our Digital Marketing degree top-up course, you will be able to put your training into practice on live digital marketing and consultancy projects, as well as having the chance to get to grips with everything from video production to livestreaming and podcasting in our Digital Creative Studio. You will also enjoy a variety of opportunities to engage with leading industry professionals, network with agencies and hear from a range of expert guest speakers to give you a unique insight into the real world of marketing.**WHY CHOOSE THIS COURSE?**- **Practical application** – Take on live digital marketing and consultancy projects to apply your theoretical concepts to practical situations- **Specialise your studies** – Choose from a range of optional modules to tailor your course for your interests, from advertising and media management to working with online communities- **Enrichment** – Hear from top digital and social media industry experts and engage with marketing agencies, as well as boosting practical skills in our Digital Creative Studio**FACILITIES**Students on our marketing courses have access to our Digital Creative Studio, featuring state-of-the-art facilities including a video production studio with 4K cameras and green screen technology. The studio also hosts audio podcasting, vision mixing and editing facilities, as well as a creative media and design lab with graphics tablets, high-spec computers and industry-standard media technology including Adobe Creative Cloud software.If you want to set up your own business, our Enterprise Hive provides a wide range of start-up support, including incubation space, tailored mentoring from industry experts and networking opportunities.**PLACEMENTS**We encourage students on our top-up course to gain work experience throughout your studies.Employers we have worked with include Drakos DMC (Cyprus), Yiatros Group (Cyprus), The Sea Pines Resort (USA) and Wintech-group (Wolverhampton).**CAREERS AND PROGRESSION**Examples of careers you could pursue following this course:- Digital marketer- Social media manager- Advertising account executive- SEO specialist- Pay-per-click (PPC) specialist- Analytics managerYou could also progress onto one of our postgraduate courses at University College Birmingham.- **Please refer to our website www.ucb.ac.uk for the latest updates to this course**