MSc Strategic Marketing and Consulting

n a complex and evolving marketing world, marketing professionals with the ability to think strategically, creatively and responsibly are in high demand by organisations across the globe. This course will help to prepare you as a marketing industry professional; customer success specialist and thought leader of the future.

Innovative, industry-led teaching

Professional seminars, real-world projects and industry involvement in module delivery enable the MSc Strategic Marketing and Consulting course to help you prepare for specialist careers in strategic marketing and/or consultancy. Our modules will directly develop much sought after skills through problem-based learning in a strategic marketing context. Modules cover subjects including analytical marketing insights; digital and innovative marketing. Small group teaching focuses on building critical analysis, decision-making and reflective skills by offering intensive theoretical and industry-based seminars.

We will equip you with the critical and analytical skills required for a new digital (industry) environment. We will focus on how artificial intelligence (AI) and digitalisation is shaping marketing practice for the new digital and social media age. You will not only learn how to generate data, but how to turn this data into marketing and business strategy for future decision-makers and industry specialists.