MSc (PGCert PGDip) Marketing

Our CIM-accredited Marketing MSc develops your understanding of marketing from a strategic perspective, with specialisms available in digital marketing, branding and communications, social marketing and international marketing.

This programme is ideal for those seeking to launch a career in marketing, as well as those looking to further progress their knowledge.

On the course, you will learn both theory and practice of marketing at an advanced level, providing you with an in-depth, critical understanding of research methodologies, and marketing planning and strategy.

You will gain practical experience from live projects, critically analysing and developing strategies for real clients. This commercial marketing experience will give you a head start when entering the jobs market.

At the end of the first term, you will also have the option to specialise in one of four areas, or to stay with the Marketing MSc.

Marketing (Digital Marketing) MSc
Marketing (Branding and Communication) MSc
Marketing (International Marketing) MSc
Marketing (Social Marketing) MSc.

Course structure

The course is organised into three-hour blocks of teaching and seminar activities, which are based on specialist reading, research and case studies. Modules are assessed through essays, reports, group work, presentations and examinations.

In the final phase of the course, you will complete a 15,000-word dissertation on a marketing topic of your choice, where you will make recommendations for real-life marketing practice. Throughout your dissertation, you will receive support from a supervisor who will help to guide you in your research.

Career prospects

A Marketing MSc from Brighton Business School will help you to specialise and stand out in today's competitive job market. You will be equipped with both the theoretical knowledge and practical skills necessary for a successful career.

The course has been designed for people wanting a successful and rewarding career in sectors including advertising, branding, communications, digital marketing, direct marketing, event management, public relations and sales.

The course is also ideal preparation for continuing your study at MPhil or PhD level or working as a professional researcher in marketing.

Students can exit with PGDip & PGCert.