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MSc/PGDip/PGCert Marketing (Digital Marketing)

University of Brighton

Designed for those seeking to develop their knowledge of digital marketing and e-commerce at an advanced level, our CIM-accredited Marketing (Digital Marketing) MSc prepares you for a career in marketing, advertising or social media.

On the course, you will learn both theory and practice of marketing at an advanced level, providing you with an in-depth, critical understanding of research methodologies, and marketing communications planning and strategy. You can exit with PGDip & PGCert awards.

Full-time students also have the option to add work experience to their master’s through a year’s paid placement in industry. You will benefit from hearing guest speakers from the digital marketing industry discuss best practice in email, mobile, social media, SEO and digital strategy.

How this course is delivered

We've made some changes to the way our courses are taught to keep everyone safe, connected and involved in university life. Now, students have a blend of on-campus and digitally enabled remote learning that provides lots of opportunities to interact and engage with lecturers and other students.

Career prospects

Digital media and marketing have grown into a multi-billion-pound industry. As demand for digital marketing has grown, so has the number of specialist digital jobs in companies and agencies. This course is ideal for potential marketing professionals and digital marketing specialists.

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Modules

  • Business Solutions in Action
  • Marketing Planning and Strategy
  • Digital Marketing
  • Research Methodologies and Methods for Marketing
  • Buyer Behaviour
  • Responsible Marketing
  • Dissertation or Work Placement Project
  • Branding and Communications
  • International and Global Marketing
  • Social Marketing
  • Requirements

    Listed below are the documents required to apply for this course.
    1 year

    Duration

    Sep 2024

    Start Month

    Aug 2024

    Application Deadline

    Upcoming Intakes

    • September 2024

    Mode of Study

    • Full Time