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MSc/PGDip/PGCert Marketing (International Marketing)

University of Brighton

Our Marketing (International Marketing) MSc degree is designed for those seeking to develop their knowledge of global and multi-cultural marketing – positioning you for a career in a multinational organisation.

On this masters degree, you'll learn both theory and practice of international marketing at an advanced level, providing you with an in-depth, critical understanding of research methodologies, and marketing planning and strategy.

You'll examine how cultural differences, new technologies and the rapid emergence of economies such as Brazil, Russia, China and India create both opportunities and challenges.

Full-time students also have the option to add work experience to their masters through a year’s paid placement in industry.

This degree is part of our Marketing MSc programme. All students complete the same core modules, then from the end of your first term you can tailor your course with specialisms and option modules.

  • Marketing MSc
  • Marketing (Digital Marketing) MSc
  • Marketing (Social Marketing) MSc
  • Marketing (Branding and Communications) MSc
Read more

Modules

  • Business Solutions in Action
  • Marketing Planning and Strategy
  • International and Global Marketing
  • Research Methodologies and Methods for Marketing
  • Buyer Behaviour
  • Responsible Marketing
  • Dissertation or Work Placement Project
  • International Management Integration
  • Digital Marketing
  • Branding and Communications
  • Social Marketing
  • Requirements

    Listed below are the documents required to apply for this course.
    1 year

    Duration

    Sep 2024

    Start Month

    Aug 2024

    Application Deadline

    Upcoming Intakes

    • September 2024
    • September 2025

    Mode of Study

    • Full Time