BA (Hons) Business Management (Marketing) (including a Foundation Year)

Your journey to business professional starts here. You will benefit from silver TEF rated teaching and enjoy the practical application of the latest management ideas to help give you a global perspective. Real experiences will bring business management to life with a focus on communications and the global aspects of being an effective marketer.

You will be equipped with the experiences and skills to help give you the edge in the competitive world of business. 95% of our students progress to employment and or further study and recent graduates have fought off stiff competition to gain employment with companies like Microsoft, Red Bull, Enterprise Rent A Car, AQR International and Calvin Marketing. Our commitment to helping students into rewarding careers means that you too can progress to a great future like Freia. Freia is a Business Account Manager at Wesleyan Bank, a business to business bank, she says:

“Studying Business at Chester has changed the view I have on the business world, how vast, wide and how mind blowing it really is. I have developed into a business woman, with a leadership mindset. I am definitely coming out of uni as a new person with aspirations and goals for the future.”

We are committed to supporting our students as unique individuals and enjoy exceptional student satisfaction in the National Student Survey. You will be a name here and throughout your degree course, you will be mentored and supported by a Personal Tutor. These are people who will support you through life’s challenges. You will also benefit from our Student Experience Reps who will make sure that your voice is heard.

If you are interested in enhancing and deepening the Marketing input into your degree, you could also choose to study a Combined Honours in Business Management and Marketing Management.

From day one you’ll be immersed in industry relevant learning experiences to equip you for your future as a business professional.

In your first year you will gain an understanding of the global business environment and develop fundamental management skills in marketing, people and organisations, finance and entrepreneurship.

In year two, you will translate this business knowledge into making key decisions and consider the different ways businesses operate around the world. The marketing focus will be on the role of marketing management and planning within the context of domestic and international markets. You will also get the chance to go out into a real company or organisation and put these skills into practice.

You will have the chance to undertake an optional year-long placement which really brings your course to life and will enhance your graduate employment prospects. How does a work placement at Microsoft sound? That’s what Jake Gardner experienced during his time with us and is just one of many great placement opportunities this course provides. You may even have a year studying business and management abroad in Europe, North America, Asia or Australasia.

Your final year is more tailored towards giving you the competitive edge you need to enter the area of business and marketing you want. You will carry out an original supervised research project into a subject you select and complete a module designed to maximise individual professional success. Most of what you study will be anchored to today’s business world – the top companies, the leading brands and current thinking in the digital sector