BA (Hons) Marketing Management including a Foundation Year (Combined)

Here’s a quote from Sarah Carter (first class hons graduate in Marketing Management and award winner of the Dean’s commendation for performance):

“I was inspired by the enthusiasm of my marketing lecturers. It gave me a vision of what I really wanted to do. It has not been easy, but thinking about my future and studying something I am passionate about has got me through. Being committed and not giving up is the key to success.”

We bring marketing to life with inspiring, real-world experiences. On this degree course, accredited by the Chartered Institute of Marketing, you can develop into an outstanding business professional so, like Sarah you can discover a career you love.

Marketing is all about inspiring potential customers in a way that makes them want to buy or experience the products and services you are passionate about. Our fast paced and increasingly digital world needs, now more than ever, creative and innovative marketers that can anticipate and meet the changing needs of customers and organisations. This course will prepare you for this exciting challenge by embedding real marketing experiences throughout your studies, making you more employable.

Our business campus is both state of the art and welcoming. This is a special and unique place that will enable you to flourish and grow from undergraduate student to confident business and marketing professional.

You are a name here. We value your individuality. Throughout your degree course, you will be mentored and supported by a Personal Tutor. These are the people who will support you through life’s challenges. You will also benefit from our Student Experience Representatives (SERs). These are the students who make sure that your voice is heard.

It’s a dynamic, competitive world for marketers today. We will equip you with much more than marketing knowledge. Your future employers are seeking skills that we develop with you. This means you leave us with many valuable experiences giving you an edge at interview and in the workplace.

Your transformation from new student to future marketing professional will begin from day one.

Year 1 introduces you to the core concepts and principles of marketing. You will learn how to understand customers and about branding, advertising and PR. From an early stage you will begin to apply your knowledge to real marketing situations and organisations and you will start to understand the importance of the wider marketing environment.

In Year 2, you will be thinking and acting in a creative and innovative way about how to connect the right products and services to the right customers, and how to develop brand loyalty and long-term customer relationships. You will learn how technology is changing the way we market to audiences, how customers are now an integral part of the marketing process and how your developing skills and experiences can be used to meet these challenges. The emphasis will be very much on developing your own career aspirations through undertaking practical marketing research projects and an integrated 5 week placement. The optional placement year (4 year course) offers a fantastic opportunity for students to experience marketing in a real-life situation and further build their practical skills.

Year 3 will build on your learning so far and allow you to delve deeper into more advanced marketing topics. You will start to look strategically about marketing and also explore in greater depth the importance of digital and online marketing and how to future proof your skills and knowledge. We will work closely with you to prepare you for your future career as you build your professional network.

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