MSc Digital and Social Media Marketing

As well as covering the traditional founding concepts and theories of marketing, you will also develop knowledge in social media marketing, digital marketing, content generation, digital tracking, and data analysis. You will understand the practical side of the various marketing tools and learn the pros and cons of each for the professional marketer.

Social media marketing has transformed the way organisations around the world communicate. Social media tools and strategies have experienced the most radical change in the last few years, completely transforming the way that organisations communicate, interact and respond to their customers / consumers.

Careers:

Graduates who had previously studied marketing or general business, choose MSc International Marketing in order to develop their career in this area and develop a stronger understanding of the latest trends.

Those graduates who had never studied marketing / general business previously, use their new-found knowledge to launch careers in marketing or perhaps continue in a marketing role already. We have seen many graduates who have continued working in areas related to their undergraduate studies but now have stronger marketing knowledge.

You are demonstrating an interest in digital and social media marketing channels and approaches.

Graduates move into all size of business and across all sectors, including many who have launched their own businesses.