MSc Industrial Engineering and Digital Marketing

This Master's degree combines specialist topics in engineering with advanced topics in digital marketing. It also includes a 12-week industrial placement.

You'll study advanced robotics, learning about multi-modal sensor integration and human-robot interactions. You'll also study advanced manufacturing, investigating modern and smart manufacturing technologies.

Alongside the engineering modules, you will learn about digital marketing concepts and theories. You'll develop extensive knowledge in social media marketing, digital marketing, content generation, digital tracking, and data analysis. You will understand the practical side of various marketing tools and learn the pros and cons of each.

Alongside the engineering modules, you'll gain knowledge of entrepreneurship in a global context. You'll gain a strong understanding of the key components of a business start-up. This includes how to start a business, people management, and innovative project development.

Our research and teaching collaborations include a partnership with CERN (large hadron collider). This provides opportunities for industrial placements, PhDs and graduate positions.