MA Sports Communications and Digital Media

What is Sports Communications and Digital Media MA?

With sports media rapidly evolving and the growth of digital technology providing career opportunities outside of traditional journalism, this course equips you with the knowledge, skills and contacts to prosper in sports media.

You’ll produce top-quality media content and develop sophisticated strategic communications plans for sports brands. You’ll cover reputation management of players, clubs and brands, crisis communications, and player endorsements, preparing you for both in-house and agency roles.

You’ll learn from staff with experience in managing communication departments of sports clubs and overseeing agency-run media campaigns. Graduates from our Media School have gone on to work for Premier League football clubs, Premiership rugby teams, the Football Association, public relations consultancies and sports communications agencies.

Study style

You’ll be taught in lectures, seminars and workshops in our state-of-the-art media centre, using industry standard studios and technology to hone your production skills.

If you’re progressing on to the Major Practical Project/Dissertation module you’ll be taught in group workshops and you’ll receive one-to-one supervision. You’ll be assessed primarily through essays and portfolios.

Possible careers

Graduates from this course can go on to work as:

• Club Media Relations Officer
• Social Media Manager
• PR Executive for an agency
• Multimedia Content Creator.