MDes Creative Advertising

What is Creative Advertising MDes?

Explore your individual role as a designer, as well as understand the ethical, economic and environmental impact of your work on consumers and citizens.

The MDes Creative Advertising course has been shaped by our long standing collaborations with advertising agencies. Simulating the advertising industry, you’ll work on industry orientated assessments using creative briefs, within collaborative, creative teams formulated with art directors, copywriters and strategists, developing creative campaigns for real clients, on real world scenarios.

Teamwork and communication skills are at the heart of the course, focusing on vocational skills underpinned by research, theory and graduate skills. You’ll be encouraged to explore your individual role as a designer, as well as understand the ethical, economic and environmental impact of your work on consumers and citizens. You’ll be supported to work as a professional advertiser and communicator from the outset, building skills, confidence, resilience and capability to undertake work across a range of scales, forms of advertising and a range of platforms.

Study style

You’ll be taught by lecturers (including guest lecturers) through seminars and workshops. Supported by a professional advertiser and communicator, you’ll develop the skills, confidence, resilience and capability to undertake work across a range of scales, forms of advertising and a range of platforms.

Possible careers

Graduates from this course can go on to work as a:

• Designer
• Design Strategist
• Art Director
• Entrepreneur
• PhD-level study