MSc Digital Marketing

About the course

This course provides a comprehensive study of core marketing principles, with additional focus on digital issues, enabling you to prepare for a career in digital marketing.

With rapid developments in digital technologies, managing the dynamic interactions between organisations and their stakeholders is an exciting yet challenging task for marketers. This course has been designed to explore and develop innovation approaches to digital marketing. It is theoretically robust with an emphasis on applied critical thinking and analysis. On this digital marketing route of our Marketing Masters, you will take specialist modules in Digital Marketing Strategy and Managing Big Data. * We seek to maximise your opportunity to put digital marketing theory into practice through the use of live case studies and projects. The focus of this course is the development of the applied digital marketing leaders of tomorrow. Further specialisation and an opportunity to pursue an area of digital marketing that interests you or which you are passionate about comes in your choice of research project.

Further Study

Opportunities for course progression include the traditional PhD or a Master’s by Research; a one year, full-time research degree. It contains little or no formal taught component and is attractive if you want a briefer research-based degree or prepare for a full PhD.

Research plays an important role in informing all our teaching and learning activities. Through research our staff and students are contributing to the latest developments in their field. Our guiding vision is to conduct research that promotes excellence in management thought, innovation and application.