BA (Hons) Business and Marketing

About the course

Why Business and Marketing?

Marketing is one of the core disciplines of business. Study business and marketing together and you’ll have a unique understanding of both areas that could prove invaluable in the private or public sector.

How will you learn?

You’ll learn through practical application and delivered lectures, workshops, seminars and group work sessions.

• The marketing modules on the course provide you with the fundamental principles of marketing. We will look at marketing content and communications, consumers and how to work with these. And we’ll take a wider view to see how marketing fits into the business environment.
• The business modules on the course enable you to focus on the business issues that you’re interested in. You’ll begin to develop an understanding of just how complex organisations can be, and how individual people, groups and processes can affect a business’s overall performance.
• In your third year we’ll give you the opportunity to take a placement year that could see you working in a business and gaining real world experience.

At Huddersfield we always aim to look ahead – after all, we were the first to introduce marketing as an undergraduate degree. You’ll find our Business and Marketing course is equally forward-thinking. By focusing on the latest developments, we aim to give you a good start in your chosen profession.

What subjects will you cover?

You’ll explore subjects such as Understanding Global Dynamics, Consumers and Consumption, Responsible Business and Management, Strategy and Business Transformation.

Your Career

Employment prospects for students remain strong in the areas of marketing, management consultancy, multinational organisations and government agencies. Recent graduates from similar courses at the University, have gone on to work for leading FTSE-100 companies, Government, the media, industry and manufacturing.