Why Business Data Analytics?
Our Bachelor of Science in Business Data Analytics prepares students with the requisite knowledge, skills and experience to create, analyse and manage data driven initiatives. In addition, students will have the skills and confidence to facilitate decision making and large-scale business data analytics in organisations.
The concept and importance of “data analytics” has been known for a while, but the last few years have seen a sizeable swell in interest and media attention. Recently, the ways in which social media companies use the data collected about their users have hit the headlines and has shown the enormous impact data analysis and usage has on our lives every day.
This course is part of NOVUS Lite, an innovation developed with the university in conjunction with the NOVUS Trust. The Trust is an industry-led organisation that focuses on developing talent in the transport, logistics and supply chain management sectors. Being part of the scheme opens up wider opportunities for work experience and networking with professional in the sector, and is valuable to your professional development. The course provides a fantastic opportunity to join the NOVUS Lite scheme, which involves a guaranteed third year placement, a paid summer placement and a company mentor (subject to availability). NOVUS company guest lectures and site visits are also a benefit of the scheme. To join, you will need to successfully pass a series of short assessments held at the start of the first year of your studies. For details of NOVUS Lite please click here
How will I learn?
You will learn through practical application and delivered lectures, workshops, seminars and group work sessions.
- A degree in business data analytics would impart you with important transferable skills, such as data analysis, visualisation, data management, critical-thinking and problem-solving.
- Open up opportunities across industries as data managers, data consultants, business analysts, data scientists, consumer and market knowledge managers, chief data officers, big data architects and business and marketing analysts.
- The programme is designed to develop both technical and professional skills, technical in terms of data science, visualisation, database structures, and use of software – and professional skills in terms of the commercialisation of designed innovation and organisational decision making.
- You’ll learn to operate in the spaces between the IT and business disciplines and obtain the skills to both innovate in the new economy and commercialise those innovations. On completion you’ll possess the capacity to absorb and re-combine knowledge from different disciplines and innovate for the advantage of your organisation.
What subjects will you cover?
You’ll explore subjects such as Introduction to Data Analysis, Understanding Business Analytics, Data visualisation, and Applied Data Science. It’s clear that for companies large or small in today's modern business data is essential to help inform strategy, make decisions and identify problems, challenges and opportunities. This is true for both online and offline companies, and the notion that organisations are 'data rich, but skills poor' holds true. Organisations need graduates who can understand and analyse data to make informed business-related decisions. This course can help you do just that, sitting at the intersection between data analytical skills and business decision making.