BA Marketing and Management

Accredited by the Chartered Institute of Marketing, this course is designed for people who have a strong interest in marketing – but who also want to train for management. It’s ideal if you want to become a creative, strategic decision maker who’s capable of delivering imaginative solutions to business problems.

At Hull, as part of the Hull University Business School, you’ll study the latest marketing and management concepts, work on live business projects for international brands and be fully supported by passionate and expert staff, who offer practical, hands-on experience.

This course prepares you for a range of careers.

You'll learn to understand consumer behaviour and how to harness the power digital marketing and social media. And you'll prepare for the challenge of staying up to date with the unpredictable, fast-paced business world. It's designed to train you into a strategic decision-maker and an inventive problem-solver.

Taking part in our programme of live business projects will deepen and test your marketing skills, confidence and knowledge of marketing concepts. As part of the annual marketing challenge, students had the chance to work with Team GB with the challenge of creating a marketing strategy to keep fans engaged between Olympic Games.

You’ll also have the opportunity to take part in a placement year to gain valuable work experience- and get paid. Recent companies who have worked with our students include Siemens Games, Jaguar Land Rover, IBM and Sony. You’re supported throughout by our friendly tutors and professional staff. Not bad for enhancing the CV.

Plus, you’ll have even more opportunities than ever before to make connections that will help you in your future career, from our many links with industry, as well as meeting with like-minded entrepreneurs, organisations and corporate partners in our recently enhanced Business Lounge. And you'll have access to the Business School's industry-standard facilities like the Bloomberg and Executive Education suites. Or you could help SMEs with their challenges via our Business Clinic.

Our students have also been supported to achieve success in the Chartered Institute of Marketing’s national competition, ‘The Pitch’ (reaching the national finals). As we’re accredited by the Chartered Institute of Marketing (CIM), that means you’ll be eligible for student membership. You can get exemptions from professional qualifications, access to a wider marketing network and invitations to professional marketing events.

All Hull University Business School degrees have international accreditation from AACSB, which is held by fewer than 5% of business programmes worldwide. In Year 1, you’ll take modules that are common across the whole Business School. That gives you a solid base of business knowledge – which employers often look for, as they want a general understanding of business as well as a specialism. It also means you’ll be able to change direction with your degree later in the course, if you want to.

If that’s not enough, you can take your experience event further and study abroard – for a year, a semester or summer school at exciting worldwide destinations including America, Sweden, Hong Kong and France.

On-demand session

Marketing